Facebook Ads are an incredible element in your business toolkit. Recognizing that anyone who lands on your website is a potential buyer, Facebook ads help you target the right audience to optimize sales. To determine which ad campaigns would work best in fetching your customers, you need to have Facebook Pixel added from the very beginning.
What if you’re not planning to run Facebook ads now and in the future? In that case, there’s no need to opt for Facebook Pixel WordPress implementation. If, however, you are, and you’re not sure how to add it on WordPress, then you’ve landed on the right page.
Through this article, we’ve made it easy for you to be able to set up Facebook Pixel to your WordPress website. To set it up, you may use either of two simple methods:
1. Manual method – This is a lightweight method and is more advantageous to advanced users. It works by generating the tracking code of Facebook Pixel and then adding the script to your website’s header.
2. Free plugin method – We’ll illustrate how by using the free ‘Pixel Caffeine plugin.’ The plugin method is quicker to use and helps you in the following ways:
● It helps pass tracking information to Facebook.
● It sets up conversion tracking.
● It lets you avail additional functionality like its custom audiences functionality.
We’ll be illustrating in-depth how to add Facebook Pixel using each of the above two methods.
Before that, we’ll explain in further detail what Facebook Pixel is all about. Further, after illustrating the methods, we’ll show you how to put Facebook Pixel to the test.
Facebook Pixel – What is it?
Are you running Facebook ads to promote your WordPress site on Facebook? If yes, you need to get on the bandwagon of Facebook Pixel users. By doing so, you’ll benefit by being able to optimize and monitor all your FB advertising efforts through one incredible tool – Facebook Pixel.
Facebook Pixel is an analytics tool that helps you measure and target your Facebook ad campaigns so that, in the future, you can improve the effectiveness of your ads.
When you add Facebook Pixel (a small piece of code) to your WordPress site, you boost the conversion rate (clicks into sales). Though less common, Facebook Pixel is also termed as a ‘Facebook conversion Pixel’.
The pixel gives you the ability to:
- Target your ad to the right audience – It finds relevant people by noticing them through their specific page visits or a meaningful action they took on your website.
- Achieve higher sales conversions – This includes setting up automatic bidding or re-targeting towards those most likely deemed potential customers.
- Measure the effectiveness of ad campaigns – You get to track conversions by understanding your ads’ direct effect. This means you can gauge how many people end up purchasing from you after clicking the ad.
Adding Facebook Pixels On WordPress Website – Manual Method
If you don’t need the plugin’s extra functions, you may go ahead and set up the Facebook Pixel manually.
The manual method is an uncomplicated process that entails just a couple of steps.
Step 1 – Start By Creating A Facebook Pixel
Assuming you already have a Facebook account, you’ll now need to create your Facebook Pixel by going to the Pixels tab in the Facebook Events Manager. Then click the button named ‘Create a Pixel‘. Here’s a quick link to get there.
The pixel you create will be used across all your sites. This is because any given Facebook Ads account cannot have more than one pixel.
A popup box will appear requesting your name; here, simply click on the ‘Create‘ button. Following that, you’ll see options on how you would like to add Facebook Pixel to your WordPress website.
In this options page named ‘Set up your Pixel‘, select the option named ‘Manually Install the Code Yourself‘:
On the page that appears next, the Facebook Pixel tracking code will be displayed. Copy the entire code; it’s required for the next step.
Step 2 – Add Facebook Pixel Tracking Code (From Step 1) To WordPress
The tracking code generated in step 1 will be added right above your WordPress site’s closing </head> tag. You could use either of two methods to do this.
You could either use your child theme header.php file or use the Insert Headers and Footers plugin (free plugin to use).
To use your child theme, find your header.php file, and paste the Facebook Pixel script immediately before the </head> tag:
To use the plugin, start by installing and activating the Insert Headers and Footers plugin.
Here’s how you can use the free plugin called Insert Headers and Footers to add the Facebook Pixel tracking code to WordPress:
● Go to Settings > Insert Headers and Footers.
● Paste the code into the box called Scripts in Header.
● Save the changes.
Bingo! You now know how to add Facebook Pixel to WordPress using the manual method.
Now, take a look at how you can use a Plugin such as Pixel Caffeine to add Facebook Pixels on your WordPress site. In the section ahead, we’ll also take you through the various advantages of using the plugin.
Adding Facebook Pixels On WordPress Website Using a Free Plugin
‘Pixel Caffeine’ is the free plugin by the Facebook Ads Manager tool — AdEspresso (a popular Facebook ad management tool). With this plugin, you can add the Facebook Pixel tracking code within a few clicks.
The benefits of using the free Pixel Caffeine plugin are as follows:
- Create custom audiences via the WP dashboard, based on actions related to WordPress. Actions include visiting a specific URL or clicking a particular link.
- WooCommerce store users can create Facebook Dynamic Ads.
- Tracking conversions is a breeze particularly when it comes to integration with WooCommerce.
- Advanced Facebook advertisers can benefit from custom audience functionality.
The plugin makes it a cinch to add the Facebook Pixel tracking code. Furthermore, due to the extra functionalities, you may prefer using the plugin over the manual method.
A prerequisite of using the plugin has a Facebook Pixel. You may follow step number 1 of the previous method to create your Facebook Pixel.
Next, just like with any other plugin, you would have to install and activate the Pixel Caffeine plugin from the wordpress.org website.
After that, follow the steps outlined below:
Step 1 – In your WordPress dashboard side menu, select ‘Pixel Caffeine’.
Step 2 – Go to ‘General Settings‘.
Step 3 – Click on ‘FACEBOOK CONNECT‘ (necessary for bonus functionality).
Step 4 – Upon seeing the prompt, “Pixel Caffeine would like to manage your business”, click ‘OK’.
Step 5 – Now, you’ll find yourself back to your WP dashboard.
You’ll then have the ability to select your Ad account and specific Pixel ID to use from the dropdowns.
After your selections, click ‘Apply’.
With that, Pixel Caffeine is now configured!
After the configuration, there are a few advanced features that you can take advantage of. For instance, you can now go ahead and configure other advanced tracking options like ‘Custom Audiences’ and ‘Conversions/Events’ functionalities via the relevant tabs in the General Settings area.
Facebook Pixel WordPress Test
The next stage is to test whether your Facebook Pixel in WordPress is working. To do the test, the best technique is to install Facebook Pixel Helper.
Install the Pixel Helper Google Chrome extension and activate it to test if your Facebook Pixel is working.
For this, you will have to navigate to the site where you have Facebook Pixel installed. Then, click on the icon of the extension.
Upon clicking on the extension, you’ll know your Facebook Pixel is working when you see a prompt stating “one pixel found on….” the website:
In this article, we showed you how to add Facebook Pixel to measure and analyze your Facebook Ad campaigns’ effectiveness.
Further, we pointed out how you can get additional advanced tracking options like ‘Custom Audiences’ and ‘Conversions/Events.
The two methods to add Facebook Pixel to WordPress are the manual and the plugin methods.
Finally, upon adding the tracking code, you should perform a Facebook Pixel WordPress test to see if it’s working. The test should be performed with the free Facebook Pixel Helper Google Chrome extension.
If you have any tips, queries, or comments about how to add Facebook Pixel on WordPress, comment below!
Joe has been using WordPress for many years, building many different types of websites along the way. Joe now enjoys working as a freelance content writer and is available for hire.