woocommerce emails going to spam

WooCommerce Emails Going to Spam – How to Fix?

Nothing is worse to eCommerce site owners than finding out that their customers aren’t receiving order notifications. WordPress is a leading CMS (Content Management System), and WooCommerce is the customizable, open-source platform for eCommerce built on WordPress. When delivery of WooCommerce email notifications fails or ends up as spam, you incur a loss of revenues as customers lose faith in your brand.

In this article, we will take you through the causes and solutions to the common WooCommerce plugin problem, which has led you and many other users to ask: “WooCommerce Emails Going to Spam – How to Fix?

WooCommerce Emails Going to Spam? Here Are Some Common Causes:

  • Your WooCommerce email setup might not be configured correctly. Check and update it as may be required.
  • The content of your newsletter (your emails to customers) may contain elements of “spammy content.” Check to see if the emails you’re sending are ending up in the Spam folder.
  • Take a closer look at your email recipient list. Which recipient emails regularly bounce back? Who are the active subscribers versus inactive ones? You need to clean your list.
  • The domain that you’re using to send emails might confuse your recipients. Try to set up your sender email to your domain. 
  • Did you try an SMTP plugin? If not, now may be the best time to try that to ensure you’re email WordPress and WooCommerce email deliveries are more efficient. 

How To Fix WooCommerce Emails Going to Spam?

To fix the problem of “WooCommerce emails going to spam,” there are easy methods and those that involve more work. In this article, we’ll start with the easy methods first. Depending on how that works for you, you may or may not be required to follow the subsequent methods.

The methods are:

  1. Check And Update Your WooCommerce Email Setup
  2. Check If Your Emails Are Ending up In The Spam Folder
  3. Change Your Email Domain
  4. Try Using An SMTP Plugin

Now, let’s look at each of the above steps in detail:

1. Check & Update Your WooCommerce Email Setup

Before fixing things, it makes sense first to check your Woo Commerce Email Setup. You should specifically check the following main settings for Woo Commerce emails:

  • The “Email sender options.”
  • The “Individual notification emails.”

# Here are the steps for checking for errors in the “Email sender options” settings:

Step 1 – Log into your WordPress Dashboard. 

Step 2 – Hover your mouse pointer over the “WooCommerce” selection and select the “Settings” menu.

How To Fix WooCommerce Emails Going to Spam

Step 3 – Among the choice of seven tabs, click on the “Emails” tab.

woocommerce emails going to spam

Step 4 – Scroll down and click on the “Email sender options” section. Next, you need to ensure the “From” name and “From” address sections are filled with the correct details.

The “From” name section should have the name of the address you want users to see as the notification source. In other words, it’s the name you want users to see telling them where the email came from. The trick is to avoid using special characters (@ % & # $ etc.). 

As shown below, you should use only letters. Any use of special characters can be the reason why WooCommerce isn’t sending emails.

WooCommerce Emails Going to Spam - How to Fix

The “from” address section should also be error-free. It should have the correct sender address. In case you’ve made corrections in this section, make sure to scroll down and click on “Save.”

# Next, follow these steps for checking for errors in the “Individual notification Emails” settings:

Step 1 – To check the complete list of notification emails, select the one giving trouble, go to WOOCOMMERCE > SETTINGS > EMAILS, and click on that email. Next, you need to configure that email.

individual notification email

Step 2 – Ensure that the selected email is enabled. If not, enable it by checking the box next to “Enable this email notification.” Also, check and fix any errors in the recipient address field.

Update Your WooCommerce Email Setup

Step 3 – After making your corrections, click on “Save” and perform a test to verify if the email is sent out correctly. Otherwise, go on to the next method.

2. Check If Your Emails Are Ending up In The Spam Folder

The first method – “check & update your WooCommerce Email setup,” is an important first step since errors in the main WooCommerce Email settings lead to non-delivery emails. 

It’s always good to distinguish whether notifications aren’t received due to non-delivery or wrongful delivery into the spam folder. If it’s the latter (delivery into the recipient’s spam folder), it’s likely the result of your web host IP address being blacklisted due to spamming on the same IP address by other users. In other words, the customer may have blocked your web host’s IP address.

In this case, the recommended step would be to get in touch with your web host and request them to try and fix the issue. Only the web host can solve the problem when the user has blocked out the host’s IP address.

But, what happens if your web host can’t resolve the issue? You then have the choice between moving on to another host or installing an SMTP plugin. An alternative host like WP Engine, for instance, gives you the advantage of incredible spam filters and exceptional security standards. Either of these two choices will free you from email related problems. 

If you don’t want to change your web host, then jump ahead to the last method mentioned in this article – “Use an SMTP plugin” after trying method 3 (“change your email domain”) first.

Each user customizes their email settings to their preference of what should end up in the spam folder. Accordingly, the spam filter either diverts emails into the spam folder, or it doesn’t. So this depends on if and how your customer/user has set this up. 

3. Change Your Email Domain

What if your customers are getting the notifications, but you are not getting their notifications? 

The reason for this is if you are using sender and recipient email addresses that have the same domain name. 

To ensure your customers’ notifications don’t end up in your spam folder, you should use an email with a different domain as your recipient address. 

# Here’s how you can update an email with a different domain as your recipient email:

Step 1 – Log into your WordPress Dashboard. 

Step 2 – Hover your mouse pointer over the “WooCommerce” selection and select the “Settings” menu.

Woo Commerce Emails Going to Spam

Step 3 – Among the choice of seven tabs, click on the “Emails” tab.

How To Fix Woo Commerce Emails Going to Spam

Step 4 – Select the email notification you want to fix.

Woo Commerce Emails Going to Spam - How to Fix

Step 5 – Next to the field named “Recipient(s),” change the recipient email address to one using a different domain.

Step 6 – After making your corrections, click on “Save” and perform a test to verify if the email is sent out correctly. Otherwise, move on to the final method given below.

4. Use An SMTP Plugin

Do your WooCommerce notifications keep ending up in Spam, and you nor your web host are unable to help fix the issue? This is because there’s a problem with the email server on your web host, yet your web host cannot support it. While retaining your existing web host, you can still solve the problem using an SMTP (Simple Mail Transfer Protocol) plugin to send default WordPress and WooCommerce emails.

An SMTP plugin’s primary benefits include being a cheaper alternative to sending bulk emails compared to professional notification services and being an excellent solution for preventing deliverability-related issues. Using a secure and reliable email server, the SMTP plugin drastically improves your emails’ deliverability rate. 

Which WordPress SMTP Plugin Should you Choose?

In choosing an appropriate SMTP plugin, the main thing to consider is that it shouldn’t conflict with your WooCommerce install and the other plugins installed in your WordPress site. Plugin conflicts can slow your site down as they can cause other common errors. 

WordPress’s popular SMTP plugins include WP Mail SMTP by WPForms, Mailgun SMTP, Sendgrid SMTP, and Gmail SMTP.

Why is Using an SMTP Plugin Going to Work in WooCommerce?

SMTP is a popular and safe mailing protocol that ensures emails reach the targeted recipients. 

Here’s how the plugin works: 

SMTP Plugin fix woocommerce email going to spam

As depicted above, WooCommerce sends emails with the wp_mail() WordPress function, then WordPress calls on PHP for sending the email. Finally, PHP calls on the Email Server in your web host. Delivery problems arise when there is a problem with the email server on your host. 

On the other hand, if you install an SMTP plugin, the request will no longer go to your web host email server. This way, chances of notification errors are drastically reduced. The request will now go to your SMTP plugin and be regularly queued and sent out. Hence, solving the problem of WooCommerce not sending emails or WooCommerce emails going to spam.

Final Thoughts!

The above solutions should work to solve the issue of WooCommerce emails going to spam

It should also be a regular practice to review your email content and keep your email lists clean. This means you should avoid sending image-heavy emails and keep risky keywords (prize, discount, special offer, etc.) at bay. 

To keep your email lists clean, you should delete invalid addresses as they trigger spam filters. Hence, misspelled email addresses or invalid addresses should be avoided. Paying attention to subscribers only and removing any inactive subscribers, and not sending notifications to bounced emails are other things to keep in mind.

Let our readers know in the comments section below about other solutions that resolved your issue with WooCommerce notifications. Further, If you’ve enjoyed reading this article, you may want to check out these other articles:

● How to Fix “The Link You Followed Has Expired” Error on WordPress 

● 6 Reasons Not to Use Nulled WordPress Themes and Plugins

● How to Insert a Table in Your WordPress Website

Leave a Comment

Your email address will not be published. Required fields are marked *